Your day-to-day / Āu mahi ia te rā:

• Support lifecycle marketing for one of NZ’s most trusted brands, bringing customer journeys to life across email, push and other direct channels
• Build and optimise audiences, segments and automated journeys using Salesforce Marketing Cloud and customer data tools
• Turn lifecycle plans into live campaigns—ensuring activity is well-timed, well-sequenced and high quality
• Run test-and-learn activity to improve performance, including setting up tests, measuring results and applying learnings
• Use data and insights to track results and continuously optimise audience strategy, messaging and timing
• Work closely with data, content and design teams to deliver more personalised, connected customer experience

Write clear briefs and help shape messaging so communications are customer-focused and fit for channel

• Contribute to scaling lifecycle marketing as part of Lotto NZ’s broader digital transformation programme

Your team / Tō rōpū:

You’ll be part of our Digital Marketing team, working closely with the Senior Lifecycle and Growth Manager at the leading edge of lifecycle marketing, personalisation and digital experience for one of Aotearoa’s most iconic and trusted brands.

With MyLotto reaching into households across the country, you’ll be working in one of New Zealand’s most dynamic, high-scale digital marketing environments—using leading tools like Salesforce Marketing Cloud and customer data platforms to deliver smarter, more connected customer journey

You’ll work as part of a cross-functional team spanning data, content and design—bringing together insights, technology and creativity to lift how we connect directly with our customers. 

This is a tight-knit, test-and-learn focused team, continuously experimenting, learning and scaling what works to improve customer experience and performance. 

As part of a major digital transformation programme, you’ll play a key role in helping scale lifecycle capability and shape how we deliver more personalised, relevant and effective communications across the customer journey.

A bit about you / He kōrero mōu:

As an experienced lifecycle marketing or marketing automation specialist, you’ll be passionate about creating relevant, well-timed customer experiences and take pride in the quality of your work. You will have:

• Experience delivering lifecycle marketing or targeted customer communications
• Hands-on experience with marketing automation tools (e.g. Salesforce Marketing Cloud)
• Confidence building audiences, segments and customer journeys
• A data-driven mindset, with the ability to use insights to improve performance
• Experience running test-and-learn activity and applying what works
• Strong attention to detail and a focus on getting things right
• The ability to work collaboratively with teams like data, content and design
• Clear communication skills, including writing briefs and shaping messaging

How we care for you / Me pēhea tā mātou tiaki i a koe:

To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes:

• Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it!
• Extra Parental leave benefits including return to work lumpsum payment plus KiwiSaver equality payment.
• An annual wellness benefit to support your wellbeing.
• Access Perks, our staff discount programme, with great deals and everyday savings across popular NZ brands.
• Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
• Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
• Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
• Personalised development to help you grow, including access to tools like LinkedIn Learning.
• Recruitment referral bonus.
• Modern office in Newmarket plus barista coffee machine.
• An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
• Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
• Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us! 

* some of these items have specific eligibility criteria

Come as you are / Haere noa mai:

We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.

At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!

This is your opportunity to join a group of good people, with good vibes who support each other like whānau.

We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably. 

Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you.

While applications from any background are actively encouraged, the right to work in New Zealand is a must.

Position description Apply now

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