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Digital Analyst (FTC 12 months)
Why choose Lotto?
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.
Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.
Our Commitment as a Crown Entity
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
Your day-to-day:
Analyse
Lotto NZ’s digital channels and customer interactions to uncover insights
using tools such as SQL and Python.
Advise
marketers on campaign design, audience targeting, and ROI optimisation.
Help
to build and maintain Google Analytics and Tag Manager tracking for web
and app performance.
Develop
automated dashboards and reports to share actionable insights across the
business.
Joining
behavioural and other data using SQL.
Assist
our digital marketers with the implementation of personalisation and AB
test strategies.
Monitor
and refine analytics infrastructure to support evolving digital
strategies.
Present
findings to senior stakeholders and influence key decisions.
Collaborate
with marketing, data engineering, and leadership teams to drive
data-driven outcomes.
Your team:
You’ll join
Lotto NZ’s Data & Analytics team, part of the Innovation &
Product division. We’re the brains behind turning data into insights that shape
Lotto NZ’s digital strategy. Our team works closely with marketing and product
teams to optimise campaigns, improve customer experiences, and deliver smarter
decisions.
You will be
a part of the Digital Analytics Centre of Excellence - a hub for best
practice in Google Analytics and data interpretation. You’ll play a key role in
bridging the gap between data and digital marketing, helping us maximise ROI
and understand how players interact across web and mobile.
It’s a
collaborative, forward-thinking environment where your expertise will influence
major projects and digital initiatives that impact millions of New Zealanders.
A bit about you:
As an experienced digital analytics practitioner,
you will be passionate about turning data into insights and proud of the impact
you make. You will have:
Strong
expertise in digital analytics tools like Google Analytics (GA4) and
Google Tag Manager.
Hands-on
experience with data analysis and querying using SQL, Databricks, or
similar platforms.
Skills
in data visualisation tools such as Power BI or Data Studio to tell
compelling stories with data.
A solid
understanding of web and app tracking, plus familiarity with JavaScript
and HTML.
Proven
ability to interpret complex data and present insights clearly to senior
stakeholders.
At
least 5 years’ experience in a similar role, with a track record of
optimising digital marketing campaigns.
A
tertiary qualification in a numeric or IT discipline.
How we care for you:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes: (* permanent roles only)
*Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it!
Cancer care programme: access to comprehensive Cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
*An annual wellness benefit to support your wellbeing.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Personalised development to help you grow, including access to tools like *LinkedIn Learning.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
*Extra Parental leave benefits including return to work lumpsum payment plus KiwiSaver equality payment.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!
Come as you are:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.
At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!
This is your opportunity to join a group of good people, with good vibes who support each other like whānau.
