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Digital Marketing Specialist
Why choose Lotto? / He aha koe e kōwhiri nei i a Lotto?
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.
Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.
Our Commitment as a Crown Entity
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
Your day-to-day:
Plan and deliver digital marketing campaigns across MyLotto and Lotto NZ brands.
Use data-driven insights to optimise performance and achieve KPIs.
Brief internal and external teams to create engaging digital content.
Manage social media channels and community engagement.
Track, analyse, and report on campaign results to drive improvements.
Collaborate with brand, product, and media partners to bring campaigns to life.
Stay ahead of digital trends and champion best practice across the business.
Your team:
You’ll join Lotto NZ’s Digital Marketing team, part of the wider Marketing division. We’re a collaborative crew passionate about creating engaging digital experiences for millions of Kiwis. From social campaigns to data-driven performance marketing, we bring Lotto NZ’s brands to life online.
As a Digital Marketing Specialist, you’ll play a key role in planning and delivering campaigns, briefing creative teams, and using insights to make every dollar count. You’ll work closely with brand, product, design, and media partners because great ideas happen when we work together.
A bit about you:
As an experienced digital marketing superstar,
you’ll be passionate about creating impactful campaigns and proud of the
results you deliver. You will have:
Hands-on
experience
running digital performance campaigns across Google Ads and social
channels.
A knack
for using data and analytics to optimise campaigns and report on
results.
Strong
skills in briefing and creating content for digital platforms,
including social media.
Familiarity
with tools like Google Analytics (GA4), Facebook Business Manager,
and social media management platforms.
The
ability to manage multiple campaigns from planning to post-analysis
without breaking a sweat.
A
creative eye for writing great copy and ensuring content is
on-brand and engaging.
A
collaborative approach: comfortable working with internal teams and
external partners.
Curiosity
to stay ahead of digital trends and experiment with new ideas.
How we care for you / Me pēhea tā mātou tiaki i a koe:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes: (* permanent roles only)
*Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it!
Cancer care programme: access to comprehensive Cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
*An annual wellness benefit to support your wellbeing.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Personalised development to help you grow, including access to tools like *LinkedIn Learning.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
*Extra Parental leave benefits including return to work lumpsum payment plus KiwiSaver equality payment.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!
Come as you are / Haere noa mai:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.
At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!
This is your opportunity to join a group of good people, with good vibes who support each other like whānau.
