Your day-to-day / Āu mahi ia te rā:

• Lead lifecycle growth across direct, paid, web and app channels to improve acquisition, retention and player value
• Shape connected customer journeys across MyLotto, using customer data and audience insight to improve relevance and performance
• Help lead Lotto NZ’s digital transformation from the front, shaping how lifecycle, data and personalisation come together across MyLotto
• Drive experimentation programme for the digital marketing team to continuously improve performance and outcomes
• Partner with Product, Brand and Data & Analytics teams to deliver joined-up customer outcomes
• Use performance data to identify opportunities and guide decisions
• Lead, coach and grow a high-performing marketing automation team

Your team / Tō rōpū:

You’ll join a high-performing Digital Marketing team working at the leading edge of lifecycle growth, personalisation, ecommerce optimisation and digital experience for one of Aotearoa’s most iconic and trusted brands.

With MyLotto reaching into households across the country, this is a rare opportunity to work at real digital scale, using world-leading tools like Salesforce and Contentful to create smarter, more connected customer journeys.

With a strong test-and-learn culture, the team is constantly experimenting, learning and scaling what works to improve customer engagement and long-term value.

In this role, you’ll lead and grow a talented team while shaping how lifecycle, data and digital capabilities come together to deliver meaningful results for customers and the business.

A bit about you / He kōrero mōu:

As an experienced customer lifecycle or growth marketing leader, you’re passionate about creating better customer experiences and using data to drive results. You’ll bring:

• Proven experience in lifecycle marketing, or digital growth roles, with a focus on customer journeys and personalisation
• Strong understanding of how paid, owned and digital channels work together to drive acquisition, retention and customer value
• Confidence using data and insights to make decisions, optimise performance and identify new opportunities
• Hands-on experience with marketing automation or personalisation platforms (e.g. Salesforce, Adobe, Braze or similar)
• Experience running experimentation or test-and-learn programmes to improve outcomes
• The ability to lead and grow a team, building capability and delivering results through others
• Strong stakeholder skills—you can bring teams together and drive aligned outcomes
• A practical, curious mindset—you like testing ideas, learning quickly and improving as you go

Position description Apply now

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