Your day-to-day:

As a Senior Marketing Manager joining us on a 12-Month fixed-term parental cover at Lotto NZ, you will play a pivotal role in shaping and driving the brand strategy for one of New Zealand’s most trusted brands. You will be responsible for developing and executing marketing plans that enhance brand awareness, engage our audience, and drive business growth. This role requires a strategic thinker with a creative mindset and a proven track record in brand management.

Brand & Communications Planning

• Develop and implement marketing plans across our product and purpose brands, as well as key business projects.
• Ongoing management and refinement of campaign and media plans to meet KPIs such as milestones, sales targets, and brand health.

Implementation of Brand and Communications Activity

• Lead and execute marketing campaigns across various channels.
• Optimize marketing ROI and ensure relevant communications for customer segments.
• Keep stakeholders informed.

Campaign Approvals by Supporting the Wider Team

• Approve briefs and creative executions.
• Oversee major promotions and competitions.
• Manage marketing project budgets.

Partnerships and Relationships

• Build strong partnerships with internal teams and external agencies.
• Ensure brand consistency across all touchpoints.

Functional Marketing Disciplines

• Analyse market research, as well as customer and sales data to inform strategy.
• Allocate resources effectively and monitor brand performance.
• Stay updated with industry trends and champion professional marketing practices.

Your team:

You’ll be part of the Marketing team who are a passionate group dedicated to bringing joy to New Zealanders while supporting local communities. Reporting to the Head of Brand

A bit about you:

As an experienced marketing manager, you will be passionate about what you do and be proud of it. You will have:

• Comprehensive understanding of fundamental marketing principles and strategy
• Proven experience leading successful end-to-end marketing campaigns
• Extensive knowledge of the New Zealand media landscape
• Solid commercial acumen with a results-driven attitude
• Experience managing media and creative agencies
• A customer-driven approach
• Strong communication skills and a confident presenter
• Good creative eye with exceptional attention to detail
• Proven ability to create and embrace new ideas and change, and to encourage innovation in others
• Ability to manage time and prioritise workload in order to juggle multiple tasks and meet deadlines
• A punctuation and grammar stickler
• An enthusiastic, curious and collaborative, problem-solving attitude
• Lots of drive, energy and passion for the achievement of Lotto NZ’s goals

How we care for you / Me pēhea tā mātou tiaki i a koe:

To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes:

• Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
• Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
• Recruitment referral bonus.
• Access Perks, our staff discount programme, with great deals and everyday savings across popular NZ brands.
• Modern office in Newmarket plus barista coffee machine.
• An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
• Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
• Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
• Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us! 

* some of these items have specific eligibility criteria

Come as you are / Haere noa mai:

We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.

At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!

This is your opportunity to join a group of good people, with good vibes who support each other like whānau.

We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably. 

Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you.

While applications from any background are actively encouraged, the right to work in New Zealand is a must.

Position description Apply now

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