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Senior Marketing Automation Manager - 12 Month Fixed Term
Why choose Lotto?
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.
Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.
Our Commitment as a Crown Entity
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
Your day-to-day:
Leading a small,
high-performing team to lead Lotto NZ’s ambitious marketing automation
strategy across a range of digital channels.
You’ll be the business lead for
the Salesforces platform which includes Marketing Cloud and Data Cloud, using data-driven
insights to create customer interactions than enhance personalisation, improve
customer engagement and drive commercial outcomes.
This role blends creativity
with precision. You’ll champion a test-and-learn culture, optimise
communications for engagement and results, and ensure every touchpoint reflects
Lotto NZ’s commitment to safe, responsible gaming. It’s a chance to lead with
purpose, shape the future of marketing automation, and help New Zealanders play
and win—while giving back to the communities we all care about.
Your team:
We are a small, high-energy team passionate about
marketing automation. We
love to collaborate on projects and support each
other in
this ever-changing digital marketing
landscape.
We
are results driven and are always looking for ways to optimise our ways of working
and with two direct reports; Marketing Automation Specialist and a Marketing
Cloud Administrator, you will support the Hed of Digital Marketing and be
involved in marketing campaigns,
customer journey planning across multiple digital touchpoints and as well as new
programmes of work.
A bit about you:
You love a bit of tech. Your
expertise in implementing marketing campaigns using enterprise level Marketing
Automation platforms i.e., Salesforce, Adobe, Marketo, Braze shines through. It
is natural for you to be data-oriented with a strong understanding of data and
how this is used in Marketing Automation.
As an experienced Marketing Automation
leader, you’ll bring deep expertise in platforms like Salesforce Marketing
Cloud and Data Cloud, and a strong track record of delivering data-driven,
personalised campaigns.
You are detail focussed and
combining that with effective communication skills, you are able to deliver to
a high standard of quality. If you also have and eye for great email creative
and copywriting skills that would be icing on the cake.
You’re confident managing
teams, translating business needs into technical solutions, and working across
analytics, digital, and agency partners to drive measurable outcomes.
You know how to balance
strategic thinking with hands-on execution—and you’re ready to lead Lotto NZ’s
next chapter in customer experience innovation.
To help us understand why this role excites you, please include a cover letter that highlights your experience with Marketing Automation platforms (e.g., Salesforce, Adobe, Braze) and what draws you to Lotto NZ.
How we care for you:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes: (* permanent roles only)
*Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it!
Cancer care programme: access to comprehensive Cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
*An annual wellness benefit to support your wellbeing.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Personalised development to help you grow, including access to tools like *LinkedIn Learning.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
*Extra Parental leave benefits including return to work lumpsum payment plus KiwiSaver equality payment.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!
Come as you are:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.
At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!
This is your opportunity to join a group of good people, with good vibes who support each other like whānau.
